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The Mercury Cars Guide : January 10th 2009
Saturday, January 10, 2009 Classifieds 62 300 400 • carsguide.com.au Anything you want, but at a hefty price Australians spent hundreds of millions of dollar oncar accessories last year. Neil Dowling finds personalising yournewcar equates only to the depth of your wallet ALL MY IDEA: Car enthusiasts check out custom designs at the 2008 Custom Car, Bike and Boat Expo at Hobart’s City Hall. Picture: RAOUL KOCHANOWSKI. uct of ourDNAand it leads to each of us cutting our own path in beliefs, aspirations, ethics, choice of football team and even the cars we drive. Any car dealer knows this. P That’s why he carries a list im- printed with various car compo- nents matched by a monetary figure. These are called ‘‘accesso- ries’’. All car buyers have access to the accessory list, but you have to be especially well heeled to be invited to peruse the Car Configurator, the Portfolio and the Ad Perso- nam. These are three ways of creating your individual Porsche, Ferrari or Lamborghini. Don’t think it’s all about two- tone leather seats, fluffy dice, company-badged bicycles and go- faster stripes. Ferrari’s Australian distributor, European Automotive Imports, re- ports that the average Ferrari client spends an additional $180,000 personalising their car. Consider that about 160 Ferraris were sold in Australia last year, that equates to almost $29 million — or the GNP of a small African nation — spent on accessories. Ferrari customisation starts with the Carrozzeria Scaglietti program for buyers of the Califor- nia, 430 and 430 Spider. It includes a raft of luxury options plus racing and track day specialties: Carbon-fibre racing seats in four sizes, racing seat- belts, split-wheel rims, matching crash helmets, leather designs, paint colours — normal, historic and freehand — and luggage sets to match the car. Next up is the One to One program for 612 and 599 buyers. Basically you’re adding on to the Carrozzeria Scagliette pro- gram with six seat designs, 12 wheel designs and normal trim choices, which are expanded to include weathered and textured leather for the seats, boot and roof lining. The 599 Fiorano’s interior can be personalised in Terra Bruciata and Maculato Opaco leather fin- ished in maculatura (a light, leopard-skin speckling), goffratura (a rough embossed-type finish) and sporcatura (a fine, dark speckled distressed look). EAI general manager Kevin EOPLE are as common as noses yet every nose is subtly different. It’s an unavoidable prod- Wall said that historic and out-of- range colours — such as Grigio Ferro Met and Rosso Monza — have proved particularly popular. ‘‘The new interior shades have beenmuchsought after too, specif- ically the speckled matt finishes,’’ he said. ‘‘Almost all of the clients that have chosen this finish have also requested cream stitching for the Ferrari Prancing Horse on the headrest. ‘‘For this program clients may travel to Italy and work with the people who are designing and building their car in a special studio called the Atelier.’’ This is Ferrari’s ultimate and is going to cost you arms and legs. The customer starts with an existing Ferrari and works with an Italian design house — Ber- tone, Italdesign, Pininfarina or Fiovarenti — to design a unique body for the car. The car is developed hand in hand with Ferrari engineers to ensure that it remains technically, mechanically and aerodynami- cally as per the original car. In 2006 New York Metropolitan Transportation Authority chair- man Peter Kalikov commissioned Pininfarina to design, engineer and build a special version of the 612 Scaglietti. Mr Kalikov’s instructions were that the car should be ‘‘totally re- bodied, but the styling changes should be so slight and fine to allow more than 10 per cent of Ferrari experts to catch them at a first glance’’. Main features include the grille that copies Ferrari designs of the 1950s and 1960s; a glass roof with liquid crystals and photovoltaic cells; a wide, scalloped air outlet on front guards; fins around the rear window; and rear lights reminiscent of the Ferrari Enzo. Some people don’t have a new model, but don’t let that stop Ferrari. Using the Ferrari Classiche pro- gram, the company will restore a classic Ferrari to brand new, using the original designs and plans, producing any new parts required for the car. Don’t even think about the price unless you’re the type of person who doesn’t have to worry about prices. But it’s not just the money that boggles the brain. Take pity on a Maserati buyer. He—or she—has to cope with a selection of four million different trim and colour combinations from the standard trim and colour list. From later this year, the choice will expand further with the addition of the MC-Sportline range of additional options. Get your Quattroporte down to a one-off with different finishes for the seats, carpet, roof lining, wood trim, dashboard sections, door trims and the centre console. There are 11 different leathers and four different wood finishes, including mahogany, rosewood and briarwood. You can have the seat panels in various colours, coloured stitch- ing and beading. Unsure about how it’ll look? Maserati spokesman Edward Rowe said you can even think outside the square. ‘‘We have supplied a car with four totally different seats,’’ he said. ‘‘Some 80 per cent of Maserati owners say that the primary pur- chase motive is exclusivity. ‘‘This ability to design a car to your absolute requirements is central to the success of Maserati in recent years. ‘‘If a client wishes to visit the factory to design and develop their own car, then this can be done.’’ Lamborghini is less aggressive onthe numbers, but it doesn’t hold back on exclusivity. Its Ad Personam program is based on the concept of ‘‘think of the impossible’’ and offers Lam- borghini customers the option of creating their own original, per- fectly tailor-made super sports car. Just to tickle buyers’ imagina- tions, Lamborghini last year cre- ated the limited edition, fully-sick accessorised Murcielago LP 640 Roadster Versace. Choices within the Ad Perso- nam program include untreated, natural colour leather upholstery, which follows the tanning tradi- tions of Tuscany. Exterior paint includes a new matte-brown finish that was a direct result of the appeal of the matte-painted Reventon coupe. And when you’ve finished with the car, there’s the matte black calf skin lifestyle accessories includ- ing a trolley bag, suit carrier, sports bag, briefcase, suitcase, gloves, driving shoes, belt, wallet, key ring, beauty case, hat and a pair of jeans. Lamborghini president and CEO, Stephan Winkelmann, said theAdPersonumprogramandthe collaboration with Versace ‘‘al- lowed clients to reflect their per- sonality and style’’. ‘‘It is an example of how we are pursuing our strategy of develop- ing luxury products outside of luxury sports cars,’’ he said. ‘‘Many of our customers take advantage of this program as a tool for owning an even more exclusive Lamborghini.’’ Unless you’re a cashed-up Lam- borghini buyer, getting into the company’s bowels to check out the options is practically impossible. But at Porsche, the doors are wide open. It has the biggest option list of the sports car fraternity. Play ‘‘make my car’’ with Porsche’s online Car Configurator (go to the Australian site via www.porsche.com) and watch the customising as the dollar count ascends. ‘‘My’’ 911 Carrera went from $248,100 to $277,130 with manda- tory items such as PDK transmis- sion, sports suspension, adaptive sports seats with natural leather ($10,990), Carrera wheels, green metallic paint and heated seats. ‘‘My wife’s’’ Cayenne Turbo S went from $277,800 to $326,740 with gold metallic paint, 21-inch wheels, ceramic brakes ($21,490), the off-road pack, tow bar ($1850) and uprated audio and DVD gear. Chellingworth Porsche (WA) manager Paul Swiderski said 911 buyers averaged about $30,000 in options. The most popular options are the PDK transmission, differ- ent wheels and metallic paint. Customers of the GT2, GT3 and Turbo, however, averaged $50,000 in personalisation. ‘‘Australians tend to be more restrained than the Europeans because a Porsche here is, itself, rather exclusive,’’ he said. ‘‘Europe has a lot of Porsches so there is a desire to personalise.’’ That didn’t stop one Perth Por- sche Turbo buyerwhoordered the car in a special pearl white paint. The paint cost $32,000, but it’s the only one of that colour in Australia — being an individual has its price. CARSguide —15 Motor Cycles Motor Cycles From Page A14 1 0 Classic, black, 2007, only 1,920 kms, as new cond, LAMS ap- proved. $9,800. 0417 074 450. 1 Yamaha XVS650AX YAMAHAXVS650 1,500 kms, LAMS appr, immac cond, $9,250. 0418 123 682 1 YAMAHA 175 TRIKE $750 ono. 110 cc 4 wheeler, auto, $400. Ph 0427 850 444. 1 YZ ’85 BW 2006, less than 15 hours, has rebuild kit, $3,800 ono ph 0400 982 186 0 2004 Kawasaki Vulcan VN 2000. Extras $10,950 Ph 0407 924 011. 0 Commercial Vehicles 1988, pantech, reg $3,650 Ph 0437 569 334 Howden Tipper. Suitable for restoration, Ph 6287 1404 1 FORD TRADER FORD 1970 F700 ISUZU NKR2003 Tipper with large tool box, tow bar, a/c, 68,000 kms, $26,500 ono Ph 0410 754 847 1 WANTED: International AB- 130 or C-1300 trucks. Either 4WD or 2WD. Look at any- thing. Ph: 0406 163 709 0 MOREVEHICLES! There are more cars in CARSguide Extra. To find them, look in the index of today’s classifieds. DEADLINE FOR CARSGUIDE 8PM THURSDAY ATTENTION! THERE MAY BE MORE LIST- INGS IN CARSGUIDE EXTRA. PLEASE REFER INDEX SATURDAY’S CLASSIFIEDS. 1 1 LET the Sunday Tasmanian classifieds work for you with more than 131,000 readers every week who have more time to read your advertise- ment. Buying or selling, call the Sunday Tasmanian on 62 300 400 and sell it Sunday 0 Trucks,
January 31st 2009