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The Mercury Cars Guide : March 28th 2009
20— CARSguide Citroen in hot water over sales Citroen are doing their best to lift sales in Australia. It’satough task, but they haveaplan to turn it around. Stuart Martin reports F RENCH marque Cit- roen is doing it tough. The company has a revamped C4 coming into showrooms to help stave off a major drop in volume. Citroen Australia general manager Miles Williams said the company is aiming at 2500 cars this year, down from the 2703 tally last year and a level not seen since 2004. ‘‘Things are tough and we’re finding the market ex- tremely hard,’’ he said. ‘‘Our objective is to get 2500 cars this year. ‘‘We’re hoping that the doom will lift and our sales will lift with it, but probably not for 12 months or so — business is hard.’’ Mr Williams said the com- panywasfocussingonvolume cars — the C3, and the up- dated C4, as well as the medium-sized C5, which had suffered from being launched in the middle of the crisis at a low exchange rate. ‘‘We’d love to see it go a little harder and it’s a stun- ning car that deserves better. ‘‘But, we had to put the price up $3000 before we launched it so that’s making it hard for the car to compete.’’ The brand has a good model range in Australia and Mr Williams said the brand would ramp up its marketing from June to back up the new C4 and Berlingo models. Mr Williams believes the market will be tough well into 2010. ‘‘I think we’ve probably got the better part of 12 months, to June next year, before we start seeing buyers feeling more confident,’’ he said. ‘‘Having said that, there’s probably going to be 800,000 sold here this year and that’s UPDATED: The New Citroen C4 Exclusive Turbo has some added features to attract more buyers.. will lift and our sales will lift with it, but probably not for 12 months or so — business is hard ‘ still a lot of cars — it’s a competitive market and we’ll fight and grab what share we can.’’ The bulk of the new C4 range has gone up by $1000 due to currency changes, with the exception of the 1.6-litre turbocharged petrol model, which is priced identically to the two-litre model it replaces. ‘‘We’re going to be out there competing and giving it our best shot, the aggressiveness in the marketplace is unbe- lievable,’’ Mr Williams says. ’ The updated C4 has a new- look grille covering the two new petrol powerplants — shared with co-developer BMW — which boast better outputs and lower fuel con- We’re hoping that the doom sumption and emissions. The C4’s tachometer has been moved to the central LCD display as part of the cabin’s make-over, as well as Citroen’s NaviDrive satnav system being added to the options list. The sound system has been upgraded to include a built-in 30GB hard drive and the system also offers a video auxiliary socket and a USB connection. The C4 is now available with two new petrol engines — the 88kW 1.6-litre 16-valve powerplant and the 1.6-litre 16-valve turbocharged unit in 103kW and 110kW variants. The new C4 range is priced Mark Brudenell’s KANGOO AUTO’S KANGO $23,990 ANGOO AUTO Not your ordinary commercial. These Kangoo’s have auto trans, 5 star safety. Two sliding doors, rear barn doors. Elec windows & mirrors, remote locking, tough white with hard wearing cloth interior. Acres of load area and a 3 year 100,000km warranty. You might be eligible for fl eet assistance. $94 Could you trust yourself with this Renault? 145kw and 17”alloys. Body hugging leather seats, a six speed transmission, all wrapped up in the safety of Renaults 5 start Eurocap rating. Finished in deep black with 8.4L/100km’s. We have only 1 left. CLIO SPORTS HATCHHAT CLIO POO SPORTS H TCH $36,990 $145 WEEK PER WEEK PER RENAULT MEGANE SEDANSUL ME RENAULT MEGAN $29,990 NE SEDA Tell me where you can fi nd a quality auto sedan with alloys. 5 star Europcar safety. 6.8 L/100km economy. A3 year 100,000km warranty. Finished in prestige white with contrasting interior trim. Beats the opposition hands down. Don’t delay $117 SAFETY At Renault we tend to ignore safety regulations. Not because they go too far, but they don’t go far enough. Renault exceeds legislated safety obligations annually by spending over $150,000,000 in research & testing - there’s safety & there’s safety. $37,990 $148 WEEK PER WEEK PER DEMO RENAULT MEGANE DEMO ENAULT ME O RENA $32,990 $128 TRAF TRAFFIC VA FFIC VAN With it’s amazing 6 speed quick shift transmission, enormous load capacity and as always with Renault it carries a 5 star safety rating, the most comfortable seats in the business and uses a miserly 8.2L/100kms. Find an ordinary van that delivers more. $39,990 $155 WEEK 221 ELIZABETH STREET - 6234 7799 PER EGANE Automatic hatch. Compare this 5 star safety rated dynamic hatch with 98kw delivering over 700 kms on a tank of fuel. Rock solid value for money. European quality - Pollen Filters in the air conditioning - Alloys - keyless card with remote entry. WEEK PER Gi l ti from $26,990 for the VTi five- speed manual, or $28,990 for the four-speed automatic ver- sions, while the same trim and equipment level with the 1.6 HDi diesel engine and the EGS six speed automated manual is $31,990, or $30,990 with a conventional five-speed manual. The new turbo 103kW 1.6 petrol model starts at $33,990 in Exclusive model trim with a standard automatic trans- mission and the high-pressure 110 kW 1.6 litre turbo perfor- mance model with a five- speed manual gearbox is priced from $31,990. CLEARANCE STOCK DRIVEA DRIVE AWAY NOMORET NO MORE TOPAY Classifieds 62 300 400 • carsguide.com.au Saturday, March 28, 2009 Gorgeous in platinum with tan interior. is there an ordinary wagon in automatic that offers 5 star cash protection and a miserly 7.1L/100km’s with a factory 3 year and 100,000km warranty. No there isn’t. So don’t miss out. SCENIC WAGON t SCENIC ith t $36,990 i i th CWAGONGO i di $145 Sedan comp, prestige platinum. The luxury European epitomises quality 5 star safety. Asmart auto trans and economy of 7.0L/100km. Easily the most frugal luxury automobile in Australia. I don’t have enough room here to list its features and advantages. LAGUNA XPRE $42,990 LAGUNA EXPRESSIONA EXPRESS O ION $167 Payments based on 30% Residual x 60 months. No deposit to approved purchasers only. Commercial funding WEEK PER WEEK PER 116138-13 D DESCOOP PU DEPOSIT P NO PURCHASE DEPONE DEMON DE D DEPO DEPOSIT N NO DEPOSITO DEMONSTRATOR NO T DEPOSIT DEPOSIT NO DCHEPCHO CHO DEPOSITIC NO CHOICE OF TWO DEP DEPOSIT NO DEPOO ON DEPOSIT N ONE ON NO ONE ONLY
March 21st 2009
April 4th 2009