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The Mercury Cars Guide : April 25th 2009
4— CARSguide Classifieds 62 300 400 • carsguide.com.au Saturday, April 25, 2009 Ford moves with the times on eco issues F Anewburst of advertising is being used to remind ordinary Aussies about the strengths of the Blue Oval. ORD has suffered a sig- nificant sales setback in the past 18 months but the company’s new chief, Marin Burela, says it has all the ammunition it needs to hit the target in Australia. He believes everything from the baby Fiesta to the home- grown Falcon has been under- sold and is pushing a new line to revitalise the showroom action. An upbeat Burela was launch- ing the $20 million Advanced Centre for Automotive Research and Training’s environmental wind tunnel, noting the invest- ment highlights the technology and innovation Ford is using to appeal to efficiency conscious consumers. ‘‘This was once a myth and a dream,’’ he says of the XT Fal- con’s 9.9-litres for 100km fuel consumption. ‘‘There are some mainstream large volume four-cylinders that achieve thateconomy. . .youcan actually have a large car and be socially responsible. ‘‘We’ve also been locked out of certain markets because we didn’t have a large car with sub- 240g/km emissions. ‘‘Governments wouldn’t even put us on their shopping lists. ‘‘This Falcon now achieves emissions of 238g/km. ‘‘I’ll be knocking on the door of those governments (depart- ments) and fleets. ‘‘For those who choose not to drive a large car, then the Fiesta actually provides better fuel economy than the [Toyota] Prius and at $15,000 less.’’ Behind the positive spin is a simple fact — Ford’s marketing hasn’t matched its product. The Falcon was awarded Car of the Year by Carsguide and Wheels last year — and was last month outsold by the Commo- dore by 1554 cars. ‘‘All we have to do is get Australian customers to accept the world is at their door,’’ Burela says. ‘‘We’ll be advertising in a very focused, very specific way. ‘‘We need to get people to drive the cars and judge for them- selves.’’ China prepares to invade T NEIL McDONALD in China HEfirst Chinese cars will reach Australia by the end of the year, priced from about $12,500. Lifan, a maker of motorcycles andcars,hopesto gethere firstand do the job ahead of Ateco Automo- tive, which has delayed its car plans with the Chery brand. Lifan hopes to undercut the price of basic Korean cars, such as the Hyundai Getz and Kia Rio, by at least 10 per cent. The Lifan 520 sedan could be on sale as soon as September as the essential homologation and certif- ication has already been done. Lifan will follow up early next year with its Camry-sized 620 sedan and a Mini look-alike, the 320 hatch. A hatch version of the sedan, called the 520i, will follow, and Lifan has plans for a bigger passenger car called the 720. The 720 is currently under develop- ment and is expected to be avail- able in right-hand drive by 2012. Lifan is China’s No. 3 exporter behind Chery and Geely, sending about 22,000 vehicles a year over- seas, a number it hopes to lift to 25,000 this year. The front-wheel drive 520 sedan is about the same size as a Toyota Yaris and is expected to be avail- able with either 1.3-litre or 1.5-litre engines mated to five-speed gear- boxes. The company builds its own engines. Company spokesman Steven Xu says the cars will undercut the Korean Hyundais and Kias by about 10 per cent, translating into a price difference of up to $1500. However, the Lifan importer, WELL ON THE WAY: The Chinese-built Lifan 520i is scheduled to be released in Australia next year. Sydney-based China Motors Fran- chise Australia Pty Ltd, is be- lieved to want a 30 per cent price advantage over the Koreans, or to trim back specification levels. CMF is also handling the dis- tribution of the brand, though Xu is not talking big sales numbers for Australia. ‘‘We want to establish the brand and the reputation,’’ he says. Xu admits some Chinese cars do not have a good reputation when compared with Japanese and Korean vehicles, but says the 520 has already delivered a com- mendable crash-rating in Russian NCAP testing, and will appeal to buyers because of its low cost and equipment levels. ‘‘The brand image of some Chinese cars is not good, so we need to be sure our systems for sales and parts will be ready for Australia,’’ he says. Though things such as ESP stability control will not be avail- able initially, the cars will have anti-skid brakes, a minimum of two airbags, and strong bodies. As well as Australia, Lifan is looking to sell cars in South Africa, Malaysia, Indonesia and Thailand. Ateco Automotive has already signalled its intention to sell utes from Great Wall Motors this year, as well as the Chery brand of small cars, starting with the A5 sedan. Ateco’s managing director Ric Hull says the Chery brand is still on target for this year. However, fluctuating exchange rates and certification issues have dogged attempts to get Chinese vehicles into Australia. Though the various brands are racing to get the first all-Chinese cars into Australia, the first Chinese-built car was actually the Volkswagen Polo in 2004. How- ever, it struggled because of its high price,andquality levelswere not comparable to other Polos. 06 Accent Sedans • Delightful 1.6L manuals and autos • All electrics • Airbags • ABS • CD • Immob • Spacious cabin • Very roomy boot • Wnty. NEW CAR WARRANTY TO LATE 2011 OR 130,000 KMS Manuals From Autos from $12,290 $ 10,390 06 Toyota Camry Altise • Automatic • Cruise control Also available Ford Falcon, XR6, 380 SX and Aurions • Efficient 4 cylinder • Air conditioning • Power windows • Twin airbags • ABS/EBD win airbags • ABS/EBD • CD player • Remote central locking • Legendary reliability/long eliability/long life/resale 4 cylinder Automatic Sale Price C $ 15,990 From only $ 25,990 TRADE INS WELCOMEPrices don’t include the 3% G’ment Stamp Duty and $22.50 transfer fee. VEHICLES FOR ILLUSTRATION PURPOSES ONLY CNR HARRINGTON & BATHRUST STS PHONE: 6237 1199 380 SX Sale Price $16,990 NEW CAR WARRANTY TO LATE 2011 OR 130,000 KMS Sale Price Sunroof From only $ 06 Nissan X-Trail ST-S model Compact 4WD with 2WD mode for even betterfuel consumption • Air cond • Power windows • Remote central locking • Pwr windows • Cruise controlol • ABS brakes • Moon roof/sunroof • Alloy wheels 18,990 2005 Toyota Tarago Extra room of an 8 seater for the family Enjoy Toyota’s legendary quality and reliability. Dual-air cond, keyless entry + immob, auto, sliding doors both sides. 06 Hyundai Sonata Classy car with superior comfort and style •Super smooth 2.4L 4 cyl auto • 6 airbags – front, side and curtain • Anti-lock brakes • c/ control • alarm • immobiliser • keyless entry • all electrics • air cond. NEW CAR WARRANTY TO LATE 2011 OR 130,000 KMS Sale Price $ 14,990 06 Mitsubishi 380 Series II. Possibly the finest of Australia’s 6 cyl breed • Automatic/tiptronic • Cruise control • Refined/powerful 3.8lt engine • Air cond • Pwr windows • Power driver’s seat • ABS/EBD • Four airbags • Trip computer rip computer • Superbly quiet cabin. $ 14,990 2033267-17 SAT& OPEN 9-5 SUN 2 LEFT WEEKEND WEEKEND OPEN ALL
April 18th 2009
May 2nd 2009