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The Mercury Cars Guide : June 13th 2009
10— Classifieds 62 300 400 • carsguide.com.au Volkswagen takes on ute market ANArgentine-built one-tonne pickup could take the point next year as Volkswagen continues its sales drive into Australia. ByPaulGover Under as the German brand gets serious about ending the global domination of Japa- nese utes led by the Toyota HiLux. T Volkswagen’s first ute has been designed in Europe but was always planned for a worldwide sales push with production set for a low-cost base outside Buenos Aires in Argentina. ‘‘How important is the Amarok? It’s very impor- tant,’’ says Volkswagen Group Australia spokesman Karl Gehling. ‘‘The size of the pickup market in Australia is very big and it’s a great opportun- ity to expand into a new segment.’’ The Amarok — its name HE new Volkswa- gen Amarok has the potential to out-sell the Golf Down means wolf in the Inuit lan- guage—will reach Australia in the second half of next year as left-hand drive pro- duction begins around March 2010 with right-drive utes to follow later. ‘‘We will be one of the first to get it,’’ Gehling says. ‘‘The roll-out starts with South America, then Russia and Europe, then Africa and Australia.’’ TheAmarokhas only been displayed at motor shows as a twin-cab four-wheel drive but there are plans for a much broader model range for Volkswagen’s sixth com- mercial vehicle project. ‘‘There will be a double- cab and a single-cab ver- sion,’’ Gehling says. ‘‘The single cab will be a cab-chassis and it won’t have an integrated tray. ‘‘We still haven’t con- GLOBALPUSH: TheVWAmarok, above, andtray, right. firmed the engine line-up, other than there will be a common-rail turbodiesel. That’s all we’ve got so far.’’ Volkswagen is confident the Amarok will sell well in Australia and has the poten- tial to trump the Golf in showrooms. ‘‘It certainly does,’’ says Gehling. ‘‘But it’s all about potential. It will be a main- stream model for us. ‘‘What makes it very inter- esting is that it is the first European pickup to compete in that market and it will bring Volkswagen’s strengths to the market.’’ the pickup market in Australia is very big and it’s a great ‘ opportunity to expand into a new segment ’ The size of Saturday, June 13, 2009
June 6th 2009
June 20th 2009