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The Mercury Cars Guide : September 12th 2009
14--- Classifieds 62 300 400 • carsguide.com.au Saturday, September 12, 2009 General in charge to future fuel EXCITING: Holden boss Alan Batey. FILL GOOD: Holden aims to intergrate E85 ethanol fuel into their range to make the most of the emerging trend. 'We are working hard for E85 --- and that is not just in regard to the engines themselves ' HOLDEN is determined to be the General in the charge to win the lion's share of the emerging flex-fuel market. GM Holden has already an- nounced its plans to have E85 ethanol compliant engines across the Commodore range by next year but it is the behind-the-scenes work that could yet bring the biggest benefits for the company. ''We are working hard, and that is not just in regard to the engines themselves,'' company boss Alan Batey said. ''There is a lot of work going on with suppliers and distributors to ensure that when the cars are available the fuel will be as well. ''We are leading that particular struggle and it is looking promis- ing.'' While not prepared to name any potential E85 partners, Batey did concede that Holden's involve- ment in the ethanol program could be far more integrated than sim- ply supplying end-user engines. ''Is it possible we could have an upstream involvement in E85? That's a good question and cer- tainly one we have asked our- selves,'' Batey said. ''It's not something I am going to comment on now, but there are possibilities.'' Part of that involvement is likely to come out of Holden's involvement with General Motors- backed US biofuel company Cos- kata and a consortium of Austral- ian companies wanting to estab- lish an enthanol plant in Australia. GM Holden's director of energy and environment, Richard Marsh- all, says ethanol is an important plank in the company's overall fuel efficiency strategy. ''We are responding to today's energy challenges by looking at a range of technologies and alterna- tive fuels to reduce our depend- ence on foreign oil,'' Marshall says. ''The 2008 World Energy Outlook describes the issue of declining oil supply very well. ''It shows that demand for oil will reach 104 million barrels a day in 2030, meaning there will be a need for a further 64 million barrels a day to meet that demand. That is six times the current capacity of Saudi Arabia, which requires $13 trillion in new invest- ment.'' Marshall says an integrated fuel strategy is critical to the issue, a strategy that crosses the new spark ignition direct injection technology in Commodore, great- er development of LPG, diesel and compressed natural gas as well as renewable sources like ethanol. ''E85 is a clean burning renew- able fuel that can be made from household garbage,'' Marshall ex- plains. ''Think of the Back To The Future movie where at the end of the film they fuelled the DeLorean time machine using banana skins. ''Well, the science may be differ- ent but the principle is not. We are talking about using household rubbish to make fuel. ''It is certainly exciting when you consider locally made ethanol could displace out use of petrol by up to 30 per cent and reduce Co2 emission by up to 86 per cent.'' KEVIN HEPWORTH Honda Central
September 5th 2009
September 19th 2009