by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
The Mercury Cars Guide : November 28th 2009
6--- Classifieds 62 300 400 • carsguide.com.au Saturday, November 28, 2009 Festive season for buyers New car buyers can expect a showroom bonanza through to the end of the year --- and perhaps beyond --- as companies punt on a big finish to 2009. Paul Goverreports BIG FINISH: Car manufacturers are hoping that limited-edition sales will help them get more bang for their buck as we draw near the end of 2009. Pictured is the 2009 Ford G6 LE Limited Edition sedan. It appears now that the industry is on track to come in at 920,000 for 2009.' M AJOR car manufac- turers have re- stocked in readiness for a final push for the Federal Government's 50 per cent investment allowance, as well as growing demand driven by the economic improvement in Aust- ralia. Many brands are also running limited-edition deals through to the end of December, banking on value-added action to increase their appeal to buyers. ''More and more people are going on price,'' says the head of sales and marketing at Toyota Australia, Dave Buttner. He believes the end of the investment allowance --- though cars can still be delivered in 2010 if buyers have paid --- is critical to customers through December. ''Every manufacturer in Aust- ralia has punted on this and brought in a lot of stock,'' Buttner said. ''From an order point of view, December is the deadline. But the order bank can still be delivered over a 12-month period, so we are expecting a peak in both order intake and deliveries.'' He believes there could also be a flow-on into January as companies look to clear excess stock with 2009 build dates. Toyota has lost sales and market share in 2009, but Buttner is leading a major push, with his company forecasting a significant improve- ment in customer support next year. ''We've lost 2.5 per cent share this year,'' he said. ''The majority of that loss has been in small and compact cars, where Yaris and Corolla compete. ''Nobody is happy losing share. Those segments are 35 per cent of vehicles sold in Australia. It is a major entry segment for us, and from the people who buy a Toyota for the first time, 60 per cent go on to buy another. ''They are segments we will not walk away from. There are only two things Toyota Australia can do: we can look at our offer and the specification. Perhaps we can do some low-cost editions, or make our own limited editions in Australia.'' On the overall state of the car business, Buttner can see a signifi- cant recovery, but is not making big predictions for 2010. ''It appears now that the industry is on track to come in at 920,000 for 2009,'' he said. ''In October the selling rate was one million for the first time this year. ''The first quarter will still be strong, but we are not forecasting 2010 to be the same as 2009 because of the pull-forward with the invest- ment allowance. We're forecasting 890,000 or 900,000.''
November 21st 2009
December 5th 2009