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The Mercury Cars Guide : February 20th 2010
6--- Classifieds 62 300 400 • carsguide.com.au Saturday, February 20, 2010 SPORTY: The 2010 Subaru Impreza Outback Sport Coupe Hatchback's chunkier look has been designed to appeal to a younger market. Subaru looks to lure back Gen-Y AN old favourite is coming back to the Subaru family as bait for younger buyers. It's the Sportswagon, a value- added wagon that first hit the road in Australia in the early 1980s. This time around it will be a tickle-up on the Impreza hatch with a price-tag just below $30,000. The Impreza XV, as it is called, will be previewed at the Geneva Motor Show next month and looks basically similar to a car sold in the USA as the Outback Sport --- even though it is based on the Impreza. ''The Sportswagon started in the early 1980s with the Leone. It was the original idea to transform a wagon into a lifestyle recreational vehicle. ''In those early days we put things on it like white Sunray- sia wheels, bullbars and roof racks,'' says Nick Senior, man- aging director of Subaru Aust- ralia. ''That crossed over with the L-Series in 1983 and went right through until Impreza was launched in 1993. Then we did a few years of Sportswagons on the Impreza hatch in LX all- wheel drive specification. When the Forester arrived we phased it out.'' But times have changed, and Senior says there is a gap in the Subaru line-up for some- thing with a chunkier look to run below the Forester. ''Over time the Forester has obviously grown and we see an opportunity under the For- ester for a lifestyle recreational vehicle. It's based on the Imp- reza hatch, with some extra versatility and extra ground clearance,'' Senior says. ''The XV is being shown at the Geneva Motor Show and we expect it early in quarter three.'' The current car closest to the old Sportswagon is an Impreza in the US called the Outback Sport --- even though it's not an Outback. It gets the familiar two-tonne paintwork which has been on the Sportswagon from the start, as well as raised suspension, a roof rack and heated front seats. The exact specification has not been set, but Senior sees a major opportunity. ''I think one of the most exciting things for us is that it will be marketed at a younger audience. It gives us the chance to speak to Gen-Y and do something a little bit differ- ent. We haven't had that op- portunity in the past. We can have a bit of fun with this and learn.'' The price will undercut the Forester and the XV is ex- pected to account for around 10 per cent of Impreza sales in Australia. ''I think it's about 100 a month. That's about 10 per cent of Impreza sales,'' Senior says. ''I think it will be largely incremental. There is always a bit of crossover, but of the 100 I would hope that 60-70 per cent are incremental.'' Senior is expecting a big year for Subaru Australia after a major turnover of models in the second half of last year. ''We've got a full 12 months of Liberty and Outback, as well as diesel and Exiga. We have a Forester diesel in June and the reaction to the Outback diesel has been fantastic.'' PAUL GOVER Super l e uippe sel containe panora ic rear in o N D S T D - NS C All prices include GST. Vehicles for illustration purposes only. Ask for full warranty conditions. Price does not include 3% State Government Stamp Duty and $23.90 transfer of registration applies. No fee is charged for delivery. HOBART nr Bat r t Harrington St 6237 1199 · 1.6lt auto · All electrics · Dual airbags · MFSW/MP3/CD player · Remote central locking · Air conditioning Stronger and safer than other small cars From only $12,890 STILL UNDER NEW CAR WARRANTY UNTIL 2012 07 Hyundai Accent GL 2014927-8 Multiple award winning 2.4L 4 cyl auto 4WD with 2 wheel option, antilock brakes, cruise ctrl, alloys, HUGE sunroof, all electrics, immob/alarm, nice and high seats for ease of getting in and out. Perfect for towing * tow bar extra. Includes a 4 year AWG extension of Manufacturer's warranty; mech parts and labour. * Free 4 year warranty only free when purchasing 2007 Nissan Xtrails, Kia Grand Carnivals and 2007 Nissan Tiidas until 28th Feb 2010 can be purchased with other vehicles for extra. Just Serviced with full service history. Colour choice. AUTO · 2.4lt engine · Auto/tiptronic · 4 airbags · Air cond. · Cruise · Roomy interior · ABS · Leather steering wheel · All electrics · Remote c/locking Discover why Hyundai is near the top of all the quality surveys From only $14,990 STILL UNDER NEW CAR WARRANTY UNTIL 2012 07 Hyundai Sonata · Auto · All electrics · Air conditioning · 105kW 2.0lt engine · ABS/EBD · MP3/CD · Speed sensitive locks New technology abounds in a sleek and desirable new shape. From only $13,990 07 Hyundai SX Elantra · Smooth · Spacious · Automatic · All electrics · Folding seats · Huge storage · 3.8 motor · Effortless power · Many other features Luxury 8 seater From only $23,990 07 Grand Carnival · 5 speed manual · Air conditioned cab · Choice of diesel or petrol · Chemical toilet · Hot & cold water system · Panoramic rear window February Special $48,990 From only $21,490 2 Berth Shower Motorhome STILL UNDER NEW CAR WARRANTY UNTIL 2012 OPEN SAT & SUN 9TILL5 · Great economy from a 1.8lt engine · Manual or Auto, Air cond · Remote central locking · CD & 4 speaker stereo · Elec mirrors · Dual airbags Enjoy the higher seating position for which the Tiida is famous Manual from only $12,990 FREE 4 YEAR WARRANTY FREE 4 YEAR WARRANTY 07 Nissan Tiida Hatch FREE -- MASSIVE 4 year warranty on 2007 Nissan X-trails 4WD Wagons sold from 20th Feb -- 28th Feb 2010.inclusive
February 13th 2010
February 27th 2010