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The Mercury Cars Guide : February 20th 2010
24--- Classifieds 62 300 400 • carsguide.com.au Saturday, February 20, 2010 Sonata s days are numbered NEW IDENTITY: The 2010 Hyundai Sonata will be badged as the i45 --- the company is very pleased with the alpha-numeric nomenclator decision. T HE Sonata's number is up with news that Hyundai will market the mid-size sedan's replacement in Australia as the i45. The decision to run with the alpha- numeric nomenclator is a victory for commercial common sense and will allow Hyundai to leverage off the huge buyer goodwill already created by the award-winning i30. ''There has been a great deal of discussion with Hyundai head office over how we would market the YF (Hyundai's internal designation of the new model) in Australia and while we don't see this as any sort of victory we are very pleased with the outcome,'' Hyundai Australia's director of mar- keting, Oliver Mann says. ''I can't speak for other markets around the world but I would expect that the i45 name will at least flow to New Zealand.'' With the i45 nameplate settled, the Sonata replacement will join the i20, the i30, the ix35, the iMax and the iLoad as the latest member of the new-generation Hyundai family. ''I see the i-cars as the definition of the new Hyundai models, particularly the i45 which shares the fluidic sculpture design language with the ix35,'' Mann says. Hyundai hopes to have the i45 in showrooms by June, just weeks after the arrival of the i20. ''It may well work out that the two cars arrive almost together,'' Mann says. ''It is about production and avail- ability. ''We are very confident of having the i20 here by May, but the timing on the i45 is less certain, although we would certainly hope to have it here by the middle of this year.'' Launched in the US at the end of last year as the Sonata, the car has been enjoying rave reviews and creating huge demand. The coupe-like sedan was first un- veiled for the Korean market in September and then put on show in LA. It is an attractive four-door with high- end European looks that came out of Hyundai's Californian design studio. In contrast to most of its competitors, the i45 launched in the US and Korea as an all four-cylinder engine range with the most likely choice for Australia the new 2.4-litre Theta II direct-injection unit boasting 150kW, 245Nm and fuel economy of about seven litres per 100km. Drive will be through a pair of new six-speed gearboxes. There is no word to date on the double-clutch automatic that Hyun- dai has been developing and high- lighted at the Geneva Motor Show last year. By the end of next year a two-litre direct-injection turbocharged diesel should be available along with a hybrid vehicle. Hyundai Australia is remaining tight-lipped about the possibility of a second stream of the Sonata replace- ments joining the i45 early next year. A parallel development program has been running for the European mar- ket with a sportswagon-style model expected to be badged an i40 when it launches there towards the end of this year. The i40 badge for the different yet similar model could explain why the Australian YF has been give the i45 naming rather than the i40. ''I really don't know anything about that,'' Mann says. ''We are just happy at the moment to have the i45 confirmed.'' KEVIN HEPWORTH Snappy i20 hatch on way THOSE keen to see Hyundai s i20 in local showrooms will not have to wait much longer. But it might be a while before its followed by the i10 micro and the sexy Gen- esis Coupe. The company s local CEO, Ed- ward Lee, has confirmed the snappy-looking little i20 hatch will be here within about two months, and a replacement for the Sonata sedan later in the year. It the [i20] will arrive at the end of April or early in May, Lee said. And this time, it will definitely follow through. Currency and supply issues stalled the arrival of the i20 late last year, but a shipload of them is already on the water Australia-bound. However, it doesn t mean the immediate end of the popular Getz --- the best-selling nameplate in the Hyundai stable, challenged only by the i30 for a month last year. We have decided to run the i20 alongside the Getz for this year, Lee said, adding that it come in somewhere close to $15,000 . However, he is not concerned about the $13,990 Getz s eventual departure leaving Hyundai at a price-point disadvantage with the arrival of cheaper cars like the $10,990 Proton S16. We don t want to be the cheap car company at all, Lee says. Price-point is very important but we are focusing on brand. Even if we discontinue Getz, the i20 will stand on its own. And if they do drop the Getz, will we see the i10 arrive in its place? We have to make our other products successful first. 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Stock No. 322214 $10 .25 per day† $21.75 per day† $15 .75 per day† †To approved business clients only, with a $2,500 deposit over five years with a 30% residual payment. Interest rate 11.15%. WA S $39,990 NOW $37,990 DRIVE AWAY WA S $28,990 NOW $27,990 DRIVE AWAY Only 35,0000km $18 ,990 DRIVE AWAY www.djmotors.com.au firstname.lastname@example.org 281 Main Road, Glenorchy Phone: 6213 3315 Brian Anning 0418 531 853, Chris Wakefield 0400 635 446, Allan Gebel 0428 729 659 Hobart Great Wall $23,990. Drive away. The V240 4x2 Ute -- Leather trimmed seats, airbags, CD/radio, ABS/EBD, air conditioning, electric windows, alloy wheels and a 3-year/100,000km warranty... Great. 4x4 $3,000 extra. Metallic paint $350 extra. The Great Cars of China are here! $23,990. Drive away. The X240 4WD -- Leather trimmed seats, airbags, CD/radio/mp3, ABS, climate control, electric windows/mirrors/driver s seat, alloy wheels and a 3-year/100,000km warranty... Great. Metallic paint $350 extra.
February 13th 2010
February 27th 2010