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The Mercury Cars Guide : March 6th 2010
2--- Classifieds 62 300 400 • carsguide.com.au Saturday, March 6, 2010 Choice cars on Most husbands will tell you straight: My wife makes all the decisions! Statements like this have manufacturers thinking --- What sort of vehicle appeals to women? Karla Pincott finds out WHAT do women want? Top picks include respect, equal sharing of housework --- and a great pair of shoes. But the really important question is: What do women want in a car? The answer keeps carmakers tossing and turning at night, because they are well aware that women choose more than half the vehicles sold in Australia. They include all the ones they buy for themselves, as well as the deciding vote on most of the ones bought by households. One of the earliest attempts to deliver a car for women was the mid-1950s Dodge La Femme. It was actually a 1955 Dodge Custom Royal Lancer under the skin, but the Detroit designers camouflaged that skin as thoroughly as a make- up artist doing Vogue covers. The car was decked out in pink paint, with an interior covered in pink vinyl, set off by pink rosebud tapestry. And to show that this was not merely a cynical marketing exercise, Dodge kitted the car with accessories they thought reflected the growing independence of post-World War II women moving into meaningful career paths --- a pink handbag complete with office essentials like a matching powder compact, lipstick case and comb. Sales estimates ran as low as less than 1000 cars. Australia's own Carla Zampatti tweaked a Ford specifically for women in the 1980s, but whether it won women --- with accessories including a hanging hook for handbags --- is still open to question. However, Dodge and Ford weren't completely on the wrong track. Women want a car to be stylish, but they also practical. Luckily, these days there are quite a few vehicles that fit the bill without playing the pink paint card. These are the best style picks for women today, from a woman's perspective, with the figures for the basic car. Don't agree with them? Let us know at carsguide.com.au light Mazda2 Price: from $16,030; Engine: 76kW/137Nm 1.5-litre petrol; Transmission: manual; Economy: 6.4L/km; Emissions: 152g/km The baby 2 has cute and slightly-edgy looks, is compact, with usable space, and the long doors make it easy to get in the back seat. The auto will be preferred by most, but it adds to the weight of the little car. Close calls: Ford Fiesta from $16,990; Peugeot 207 from $22,490 small BMW 1-Series Price: from $38,900; Engine: 160kW/270Nm 2.0-litre petrol; Transmission: manual; Economy: 8.2L/km; Emissions: 190g/km A pocket-sized entry in German prestige without breaking the pocket. Looks stunning, an amazing amount of room, and great to drive. Close calls: Mazda3 from $21,330; Hyundai i30 from $20,390 medium Ford Mondeo Price: from $31,990; Engine: 118kW/208Nm 2.3-litre petrol; Transmission: manual; Economy: 9.5L/km; Emissions: 227g/km Possibly the best thing Ford has brought to Australia. Enough space to make you wonder if you ll ever need a larger car, elegant design and well built. Close calls: Mazda6 from $31,834; Audi A5 Sportback from $78,400 www.thecarmart.com.au 6211 0566 14 Derwent Park Rd, Derwent Park David Strang 0404 724 986 Mark Patterson 0417 025 936 Rob Sylvester 0418 124 226 (Finance) Easy on-site finance available 94 Toyota VR Lexcen CSi 3.8lt auto, p/s, a/c, above average, budget priced. $2995 05 Ford Courier f/tray 2.6lt manual, p/s, a/c, 93,000km, late model great value $9995 00 Ford Laser LXi 1.6lt manual, p/s, a/c, electrics, low km, excellent example. $7995 04 Suzuki Ignis 1.3lt manual, p/s, a/c, electrics, alloys, faultless condition. $9995 97 Toyota Camry CSi 2.2lt manual, p/s, a/c, rare 5 spd, tidy, drives well. $3995 99 Hyundai Excel Sprint 1.5lt manual, p/s, a/c, very neat example, low km. $4250 97 Hyundai Sonata GLE 2.0 manual, p/s, a/c, only 123,000km, elecs, superb cond. $4995 92 Nissan Pulsar GLi 1.6lt manual, p/s, a/c, tidy, reliable first car. $2995 97 Mazda 323 Protege 1.6lt manual, p/s, a/c, electrics, well featured, economical value. $3995 90 Mazda 121 Shades 1.3lt manual, moderate km, economical, drives well. $1995 03 Proton Jumbuck GLi 1.5lt manual, p/s, a/c, economical, late model ute. $9995 00 Mitsubishi Magna TH Exec 3.5lt auto, p/s, a/c, very clean, ideal for the family. $6995 $3495 $12,995 86 Toyota Hilux f/tray 2.0lt manual, an honest work horse, be very quick. 04 Holden VY Commodore S 3.8lt auto, p/s, a/c, electrics, alloys, sporty sedan, black, many features, very popular. Specialising in cars... Under$10,000 www.thecarmart.com.au SAVE $795
February 27th 2010
March 13th 2010