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The Mercury Cars Guide : March 13th 2010
Saturday, March 13, 2010 Classifieds 62 300 400 • carsguide.com.au ---11 Funky Juke on its way Down Under STYLISH CROSSOVER: Nissan's Juke is aimed at helping the brand connect with younger buyers. ACHANGE of direction at Nissan could see the youthful Juke soft-roader heading to Australia. The quirky Gen-Y Juke was in- itially only planned as a left-hand drive car, for sales in Europe and North America, but production in Japan has also made it a prime target for Nissan Australia. There is now a good chance the five- door crossover with the unusual looks will be part of a drive to put more personality into local show- rooms, alongside the sporty 370Z and the funky new Micra. ''Two years ago we didn't have space in our portfolio but now we do,'' says the managing director of Nissan Australia, Dan Thompson. ''We don't think of it as a large volume role for us, more from a brand perspective to deliver a stylish sporty crossover.'' The Juke would sit below the Dualis and X-Trail but is designed as an entirely different vehicle focussed more at on-road performance than off- road capability. ''We already have the X-Trail for that and the Dualis all-wheel drive as well,'' Thompson says. The Juke is designed for a younger buyer, from its slightly weird frontal treatment to a motor-cycle inspired interior with plenty of colour-coded highlights around the snug cabin. It is powered by a turbocharged 140kW/240Nm 1.6-litre direct- injection petrol four that delivers the performance of a 2.0-litre with econ- omy of a 1.4-litre. Nissan's vice-president of design and development in Europe, Jerry Hardcastle, says the Juke is being aimed at the same buyer who goes for a Mini. ''We hope to repeat the Qashqai (Dualis) experience,'' he says. It has been a runaway success for Nissan with more than 200,000 sold globally last year, although it took a re-think on pricing and the introduc- tion of a front-wheel drive model to get it moving in Australia. Thompson admits the Nissan brand has not been as ''sexy'' as he would like in Australia and the Juke has a chance to help change that. Thompson says a car like the Juke will help the brand connect with younger buyers, and with the all-new Micra and facelifted Dualis arriving this year, perceptions are changing. ''We are very much a commercial and SUV brand at the moment. But the plan is to change that by 2012 to get 10 per cent of market share with cars like the Micra.' NEIL McDONALD in Geneva Cube faces music THE arrival of the Juke has effectively killed any chance of the Nissan Cube coming to Australia. The Cube, which is a huge seller in Japan and has just reached Europe following the introduction of a second-generation model, was being considered for local sales because of its youth appeal. But Nissan managing director and CEO Dan Thompson believes the Juke is a better fit for Australian buyers, even though the company has looked at the Cube many times''. He admits the Cube has taken a hit because the Juke can do the same job better. It's really more in keeping with where we're going,'' Thompson says. buyamitsubishi.com.au AWARD WINNING PRODUCTS, OUTSTANDING SERVICE AND AUSTRALIA'S BEST NEW CAR WARRANTY. † * ^ ‡ To see all of the March offers visit buyamitsubishi.com.au or call 1300 13 12 11 See mitsubishi-motors.com.au for further information. Offers at participating Mitsubishi Dealers only. While stocks last. Mitsubishi Motors Australia reserves the right to extend or modify these offers. Offers available on new vehicles ordered and delivered between 1 March and 31 March 2010. Business, Fleet sales by special arrangement. †10 year or 160,000km Powertrain Warranty (whichever comes first) (non transferable). *5 year or 130,000km New Vehicle Factory Warranty (whichever comes first). ^5 years or 130,000km Roadside Assist (whichever comes first). Service conditions apply. ‡4 year or 60,000km Capped Price Servicing (whichever comes first). Covers all items specified under the standard Maintenance for Normal Operating Conditions schedule detailed in the Service and Warranty Booklet. Additional service/repair items (if required) are at additional cost. Excludes Government and Rental Fleet customers. See your Dealer for full details. 1. Recommended selling price. 2. Drive away price includes 12 months Registration, CTP Insurance, Stamp Duty and Dealer Delivery. MMR1041/TAS/HM TRITON GLX R IS THE FIRST UTE TO WIN OVERLANDER 4WD OF THE YEAR OVER $2,000 EXTRA VALUE • 16" ALLOY WHEELS • REAR SPOILER • BLUETOOTH • PRIVACY GLASS • LEATHER STEERING WHEEL WITH AUDIO CONTROLS • LOADS MORE • Sedan or Hatch • 2.0L MIVEC engine • 5 speed manual • Seven airbags • Active Stability and Traction Control • Cruise control Limited Edition Lancer ACTiV $21,9901 DRIVE AWAY 2 EXCLUDES METALLIC/PEARLESCENT PAINT $450 EXTRA. PRIVATE BUYERS ONLY. T $450 EXTRA. NEW Outlander LS • ACTIVE STABILITY CONTROL • ACTIVE TRACTION CONTROL • 2.4L MIVEC • 5 speed manual • All Wheel Control 4WD system • CD/MP3 player with 6 speakers • Power windows • Power steering • Cruise control • Keyless entry • 16" alloys • 09 build EXCLUDES METALLIC/PEARLESCENT PAINT PRIVATE BUYERS ON LY. $32,9901 1 DRIVE AWAY 2 HOBART. DJ Mitsubishi. Phone 6213 3300.
March 6th 2010
March 20th 2010