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The Mercury Cars Guide : March 20th 2010
Saturday, March 20, 2010 Classifieds 62 300 400 • carsguide.com.au ---3 Top 10 driver attitudes 1. Fuel economy is more import- ant than performance. (79.9 per cent) 2.Iwillonlybuyacarwitha proven track record. (74.2 per cent) 3. I want a car with all the extras as standard. (72.4 per cent) 4. A long warranty is essential. (71 per cent) 5. I research my options before buying. (69.9 per cent) 6. Safety is my number one priority. (69.8 per cent) 7. I won't take a risk with a lesser known brand. (68.3 per cent) 8. A car is just A to B transport. (66.2 per cent) 9. I rely on facts and figures rather than gut feeling when buying. (61.8 per cent) 10. Performance and roadholding is my number one concern. (57.5 per cent) Source: Roy Morgan Research Hybrid hype takes a tumble OUT OF VOGUE: A survey has found fewer people would consider buying a hybrid as their next car. It seems the popularity of hybrid vehicles is slipping. Neil McDonald went out to find what our motorists are really looking for. HYBRIDS have fallen out of favour with buyers. Buyers considering buy- ing a hybrid now rank outside the top-10 in importance concerning customer attitudes in the latest Roy Morgan automotive re- search. ''Hybrid consideration has actually dropped,'' according to Roy Morgan account service director, Ben Pilking- ton. Of the 15,000 motorists surveyed last year, 52 per cent said they would consider a hybrid, down from 59 per cent in 2008. This pushed intending hybrid buyers to 12th spot. ''Although outside the top 10, this figure highlights the potential for future growth in volume, with con- sumer demand for hybrid vehicles outstripping supply,'' he says. Pilkington says there is a strong correlation to interest in hybrid vehicles, as well as fuel economy, when petrol prices rise. That has not been the case in recent months, he says. ''In 2008 hybrids figured promi- nently,'' he says. ''When prices peaked, the import- ance of fuel economy also peaked.'' The latest buyer attitude research shows that fuel economy is more important to most Australian drivers than performance. Women also rank safety and fuel efficiency higher than men. Roy Morgan canvassed the 15,000 drivers nationally over the past 12 months about their views on 31 key motoring attitudes. An overwhelming 79 per cent rank fuel economy higher than perform- ance. Of those who planned to buy a new car within four years, 76 per cent want a car with all the extras as standard. Apart from economy, prospective buyers say they will only buy a car from a brand that has a proven track record and they want a high level of standard equipment. ''These ranked number two and three in importance,'' Pilkington says. Most motorists also believe a long warranty is essential and many re- search widely before deciding on which car to buy. Almost 70 per cent of buyers say safety is their number one priority. ''However, among those intending to buy a new car, extras and warran- ties topped the list,'' he said. ''But fuel economy was also still of great importance.'' Men and women also had clear differences in attitudes, he said. ''Although high for both genders, women who contribute to 45 per cent of private new car buying intention, were in strong agreement about safety and fuel efficiency,'' he says. He says car companies keenly awaited the customer attitudes sur- vey as it provided an acute insight into what consumers are thinking. Pilkington says the survey is part of a larger look at brand consideration, advertising and loyalty. THE MUST-HAVE ACCESSORY OFFER: > Roof cross bars > Rear step panel > Bonnet and headlamp protectors > Cargo tray > Carpet mat set > Bluetooth® mobile phone kit > Offer valued at $1 00RRP tted OUR STANDARD FEATURES: > Symmetrical All-Wheel Drive > Horizontally-opposed Boxer engine > Five-star ANCAP occupant safety > Anti-lock Braking System (ABS) and VDC FORESTER X ACCESSORY PACK2 OUR STANDARD FEATURES: > Symmetrical All-Wheel Drive > Horizontally-opposed Boxer engine > Five-star ANCAP occupant safety > Anti-lock Braking System (ABS) and VDC PLUS FOR A LIMITED TIME: > Registration is included > Stamp Duty is included > CTP Insurance is included DEMONSTRATOR SALE ON NOW3 MORE FEATURES MORE VALUE MORE 4 YOU OUR STANDARD FEATURES: > Symmetrical All-Wheel Drive > Horizontally-opposed Boxer engine > Five-star ANCAP occupant safety > Anti-lock Braking System (ABS) and VDC > Dual zone climate control > Leather trim > Sat nav system -- in-dash > Front power seats - heated > 6-stack CD player (MP3 & WMA compatible) > Rear DVD entertainment system > Sunroof... PLUS MORE! TRIBECA $58,990RRP4 DRIVEAWAY IMPREZA R NOW $23,990RRP1 DRIVEAWAY Rec. retail price for manual hatch or sedan. Automatic available at extra cost. Factory bonuses available on all non-turbo models. See your retailer for details. OUR STANDARD FEATURES: > Symmetrical All-Wheel Drive > Horizontally-opposed Boxer engine > Five-star ANCAP occupant safety > Anti-lock Braking System (ABS) and VDC > 110kW power @ 6,400rpm > CD player (MP3 & WMA compatible) > SRS airbags - dual front, dual front side and curtain > Steering wheel cruise controls > Remote central locking > Power mirrors and windows > Air-conditioning > PLUS MORE! >LIBERTY> OUTBACK >LIBERTY EXIGA HURRY INTO YOUR LOCAL SUBARU RETAILER. STOCK IS LIMITED. VISIT PERFORMANCE AUTOMOBILES TO BOOK A TEST DRIVE OR SUBARU.COM.AU, ASK US HOW YOU CAN DRIVE IT YOUR WAY.© PERFORMANCE AUTOMOBILES CNR. ARGYLE & BURNETT STREETS www.performanceautomobiles.com.au A/H: Nick Clark 0419 503 683 6210 7000 All March offers end 31 March 2010 and all vehicles must be sold and delivered during March to qualify. 1. Price is the manufacturer's recommended all-inclusive retail price for manual transmission and may vary between retailers. Price is based on a private purchaser with a good driving record and may be higher for other purchasers. 2. Offer excludes government buyers and Forester X Columbia special edition vehicles. Only valid for purchases of new or demonstrator Forester X ordered and delivered by 31 March 2010 from Authorised Subaru Retailers. Off er is not redeemable for cash or any other consideration and not available in conjunction with any other offer. 3. Offer excludes government buyers. Vehicles may only be purchased from Authorised Subaru Retailers. 4. Price is the manufacturer's recommended all-inclusive retail price and may vary between retailers. THERE'S MORE TO LIFE THAN A VOLVO. THERE'S OUR SAVVY SELECTION SALE WHERE YOU CAN ENJOY OVER $7000 WORTH OF EXTRAS FOR ONLY $1,000* . THAT'S WHY YOU DRIVE THE STYLISH C30. HURRY WHILE STOCKS LAST THE LIMITED EDITION C30 INCLUDES OVER $7,000 WORTH OF VALUE FOR ONLY $1,000* • LEATHER SEATS • 17" ZAURAK DIAMOND CUT ALLOY WHEELS • REAR SPOILER• SPORTS SUSPENSION • BLUETOOTH® • REAR PARK ASSIST PERFORMANCE AUTOMOBILES CNR. ARGYLE & BURNETT STREETS www.performanceautomobiles.com.au Ph: 6210 7000 *Offer available on new Volvo C30 Limited Edition 2010 vehicles purchased & delivered by 31 March 2010. Available until 31 March 2010 or while stoc s last whichever comes rst . open your mind. >> Demo opportunities from $23,990 drive away on Cabriolets. Save $5,102 (plus a whole lot more in fuel). Offering extraordinary solutions to personal mobility, the smart is frugal on fuel yet big on functionality. All whilst maintaining exceptional safety credentials and not to mention it's funky European design. Contact us at Performance Automobiles today on 6210 7000 to organise a test drive. Welcome to the smart class. >> Welcome to the smart class. smart - a brand of Daimler AG PERFORMANCE AUTOMOBILES, CNR. ARGYLE & BURNETT ST. Ph: 6210 7000 www.performanceautomobiles.com.au
March 13th 2010
March 27th 2010