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The Mercury Cars Guide : April 10th 2010
2--- Classifieds 62 300 400 • carsguide.com.au Saturday, April 10, 2010 BMW thinking big, due CENTRE OF ATTENTION: BMW has been stunned by the demand for its s new X1, which offers a swag of options. BMW's new focus is on a little SUV, and the German car maker has big plans for it. Kevin Hepworth reports NOBODY at BMW is pre- pared to put an expec- tation number on sales of the new X1 compact SUV, but the excitement within the com- pany was palpable at the Australian launch of the vanguard models. ''Interest in the car has been out- standing and we have had more than 3000 approaches ahead of the car going on sale [today],'' BMW market- ing spokesman Toni Andreevski says. ''This is a car that is being aimed at a younger, active market, with as many as 75 per cent of buyers considering a prestige car for the first time.'' BMW believes that with a starting price of $43,500 for the rear-wheel drive sDrive 18i manual (which goes on sale in June), the conquest sales will come from owners of a Subaru Forester, VW Tiguan or Honda CR-V taking the opportunity to move up to a European prestige badge. The two models available at launch will both be AWD and powered by a pair of two-litre turbo diesel four- cylinder engines. The hero model is the twin-turbo 150kW and 400Nm xDrive23d coupled to a six-speed automatic ($59,280), while the single- turbo xDrive20d with 130kW and 350Nm is available at $52,700 for the six-speed manual, or $54,900 for the six-speed automatic. The sDrive (rear-wheel drive) models will all arrive in June, start- ing with the 18i (manual and auto- matic) and adding a two-wheel drive version of the 20d ($49,300 manual and $51,500 automatic), as well as an all- wheel drive petrol V6, the 25i, in automatic only for $56,800. All the cars have regenerative braking, and the manual models will add a switchable stop/go function. ''Initially the demand is going to be for the high-end diesel cars, but we believe there will be a growing acceptance of the rear-wheel drive models,'' says BMW Australia's gen- eral manager for marketing, Tom Noble. ''There is a lot of indication that while people like the style and the size of the X1, a good percentage also accept that they are not going to need an AWD and are looking at the two-wheel drive as a sensible city car. ''What we are doing with the X1 is adding a premium element to a segment where there hasn't been that option. More than that, we are also redefining premium to make ef- ficiency a key part of the equation, along with style and luxury.'' Worldwide demand for the X1 has exceeded BMW's initial expectations to the extent that the launch of the car into the United States has been delayed to allow production from the Leipzig plant to satisfy other markets, including Australia. ''We have already increased our initial orders and look likely to still fall short of local demand,'' Andreev- ski says. ''Worldwide, one in every five BMWs sold is an X model. In Australia, that is one in three.'' Standard equipment levels on the X1 are reasonable --- 17-inch alloys, single in-dash CD with five speakers, cruise control, two-zone aircondition- ing, Bluetooth phone preparation and the full suite of safety gear, with airbags, ABS and dynamic stability control. A major improvement within the cabin is the number of storage nooks and crannies for everything from a mobile phone to a laptop that can be stored out of sight beneath the rear luggage compartment. In what has become standard prac- tice for BMW, there are plenty of option boxes to tick, including 18-inch alloys, panoramic sunroof, satellite navigation, reversing camera, bi- Xenon adaptive headlights, premium sound system, metallic paint, electric front sport seats, heated seats and voice command, to name but a few. On the road the X1, at least the two all-wheel drive versions available for testing at the Australian launch, offers strong justification for BMW's bullish hopes for the SUV. Developed off the 3 Series platform, the inherited dynamics of the chassis have not been compromised by the www.thecarmart.com.au 6211 0566 14 Derwent Park Rd, Derwent Park David Strang 0404 724 986 Mark Patterson 0417 025 936 Todd Jackson 0419 514 956 Rob Sylvester 0418 124 226 (Finance) Easy on-site finance available 16201jayne $7995 $3995 05 Hyundai Accent LC hatch 1.6lt manual, p/s, a/c, 75,000km, A1 Condition. SAVE $1000 01 Daewoo Lanos SE hatch 1.5lt manual, p/s, a/c, 129,000km, great first car, economical. Now... Specialising in cars... Under$10,000 www.thecarmart.com.au 00 Mitsubishi Lancer GLi 1.8lt manual, p/s, a/c, alloys, c/lock, a low 81,000km, . $8995 95 Hyundai Excel X3 Sprint 1.5lt manual, only 133,000km. SAVE $1000 $2995 00 Daewoo Matiz 5 dr hatch 0.8lt manual, a/c, elecs, alloys, 168,000km, superb economy. $3400 99 Kia Sportage 4x4 wagon 2.0lt manual, p/s, a/c, electrics, 104,000km, lovely condition. $8995 97 Mazda Protege sedan 1.8lt manual, p/s, priced to sell at... $3995 99 Hyundai Excel X3 Sprint 1.5lt manual, p/s, a/c, 119,000km. SAVE $1000 $3995 01 Mitsubishi Lancer GLi Coupe 1.5lt manual, p/s, a/c, alloys, sporty, spoiler. $7995 99 Toyota Corolla Conquest 1.8lt manual, p/s, a/c, elecs, moderate km. SAVE $1000 $7995 01 Nissan Pulsar N16 ST 1.8lt manual, p/s, a/c, c/lock, new shape. $8995 04 Ford BA XT Falcon 4.0lt auto, p/s, a/c, electrics, towbar. Now only... $8995 90 Jayco Classique pop top 2 double beds, stove/oven, 2 way fridge and more, ready to go. $9995 93 Mitsubishi Magna TR Exec 2.6lt auto, p/s, a/c, top value, hurry. $1995
March 27th 2010
April 17th 2010