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The Mercury Cars Guide : September 5th 2009
Saturday, September 5, 2009 Classifieds 62 300 400 • carsguide.com.au ---9 Skoda moves to woo us email@example.com with KEITH DIDHAM DARK HORSE: Skoda provides a tantalising glimpse of its flagship Superb Combi wagon, will be unveiled at the Frankfurt Motor Show next month. SKODA is looking both upwards and downwards in a quest to expand its market reach in Australia. The Czech carmaker will take on the likes of Audi in the prestige market by add- ing a wagon version of its flagship, the Superb, next autumn, banking on a mix of large load space and comprehensive equipment levels to win hearts. The Superb Combi wa- gon, which will be unveiled at the Frankfurt Motor Show next month, will come with both diesel and petrol engines. The 2-litre TDI diesel models and the petrol 3.5-litre FSI V6 will get a six- speed semi-automatic DSG transmission, while the 1.8-litre TSI petrol will boast one more gear with a seven- speed DSG. Like the current Superb hatch, there will be no manual in the wagon line- up.Autumn is also the sched- uled arrival time of the smaller Yetti hatch, which will come as both an entry level two-wheel drive and a four-wheel drive and also a mix of diesel or petrol en- gines with six or 7-speed DSG or 6-speed manual gear boxes. Skoda Australia boss Matthew Wiesner says the softroader will play a cru- cial role in the company's expansion plans and its bid to woo younger and women buyers. ''Our total focus in the coming months will be on Yetti --- it's that important,'' Wiesner says. Skoda is following the lead by the Koreans in offering a cheaper two- wheel drive as an entry point. It will share many mechanical components with the Tiguan from its parent company Volkswa- gen. Wiesner says pricing is still being worked out, but Skoda is understood to be trying to get it to market with a start-up price close to $26,000. ''The Yetti is a key model for us. We need to create steps through the model range, so getting younger buyers and more women is important and I think the Yetti will be attractive.'' Meanwhile, Skoda has a facelifted all-wheel drive Scout out next month and is working on a relaunch of its boxy Roomster, the multi- purpose wagon which has so far failed to ignite buyer interest. ''We are going to totally relaunch the Roomster. We got it wrong and I'll admit it never had a chance because it was swamped by our marketing focus on the Oc- tavia (Skoda's biggest sell- ing model)'' Wiesner says. Wiesner says the com- pany misread the market and now thinks the Room- ster's future lies with more conservative and practical buyers instead of being a lifestyle vehicle.
August 29th 2009
September 12th 2009